In 2015, Minor League Baseball - the legal entity that still, at the time, existed - realized it had a largely untapped market. However, that is not the only reason: in particular, Latin players are often seen as cheap labor or roster fillers, as they will agree to play for minimal salaries for a longer time than most Americans, especially college graduates who usually want to move on to a real career as soon as it becomes clear that they will not make it in the major leagues. As recently as 1990, the fact that minor league rosters had much higher ratios of Hispanic players than in the big leagues was thought to be because Latin America tended toward "small-ball" or "inside" baseball - playing the game one base at a time versus swinging to clear fences.
The game would evolve somewhat differently there. From there, the game spread exponentially around the Caribbean and throughout Central and South America. In only four years, Cuba had its first professional team - a year before the Cincinnati Red Stockings went pro in the U.S. In 1864, a Cuban student returning home from college in the U.S. Latins have been involved in baseball since its very beginnings. population doubled between 19, and more than tripled since 1960. As such, its operators are always looking for two things: how to bring new customers into their ballparks, and how to bring existing customers in more often.įirst a basic demographic fact: the Latin share of the U.S. With little to no income from broadcast rights, that has always been true - but the Coronavirus pandemic made it more widely known by forcing the minors to shut down completely while MLB played a delayed and shortened 2020 season without fans. Minor League Baseball needs fans in the stands to produce revenue.
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